A consideration of the music journalism that focused on the electronic music sphere, for a special edition of the IASPM journal focussed on music journalismIn the context of the UK dance club scene during the 1990s, this article redresses a presumption that “people who go clubbing don’t read”. It will thereby test a proposed lacuna in original journalist voices in related print media. The examination is based on key UK publications that focus on the musical tropes and modes of the dancefloor, and on responses from a selection of authors and editors involved in British club culture during this era The style of this article is itself a methodology that deploys ‘gonzo’ strategies typical of earlier New Journalism, in reaching for a new approac...